June 20, 2019

Guerlain Pre-Launches Oud Essentiel at Gallery 21, Kingdom of Bahrain


Oud Essentiel: A Quintessentially Oriental Fragrance


On Monday May 8th 2017, Guerlain previewed their latest oriental fragrance known as ‘Oud Essentiel’ at Gallery 21 located in Adliya, Kingdom of Bahrain.  

The launch drew in a number of VIPs and dignitaries to Gallery 21, and was held in the presence of H.E. Sheikh Rashid bin Khalifa Al Khalifa, Founder of Royal Bridges, Guerlain’s Brand Ambassador, H.R.H. Princess Esther Kamatari of Burundi and Royal Bridges Managing Director Baron Henri Estramant.

Guests were invited to explore the creations of Guerlain’s Master Perfumer Thierry Wasser, including Santal Royal and Ambre Éternel, both evoking scents hailing from the Middle East.

Gallery 21, Adliya, Bahrain. Royal Bridges Managing Director Baron Henri Estramant and H.R.H. Princess Esther Kamatari of Burundi.

Oud, long known throughout Asia for its ability to enchant and enthrall, is still regarded as a favored ingredient in perfumery and continues to permeate the hair and clothing of men and women in the Middle East. Oud Essential, the newest fragrance from Guerlain, draws on this sentiment and one could say that Thierry Wasser aimed to capture the versatility of Oriental perfumery as well as the variations of Oud, in one perfume.

Oud Essentiel will be available as of 1 June 2017 across all of the Guerlain points of sales around the world.

During the Oud Essentiel pre-launch, guests were also able to take home the latest printed edition of Diplomat Magazine, which features a short article on Royal Bridges co-founded by HE Sheikh Rashid Al Khalifa and Baron Henri Estramant on page 17 (https://issuu.com/diploflying/docs/dm5_final-lowres_lr). 

Description of Oud Essential

“An Oud Distinguished by Freshness”

 A rare and refined raw ingredient with a hint of spice that evokes the red gold of the caravanserais. A saffron note and geranium meet to compose the top note of this woody and leathery accord. Cedar and very green rose deeply combine, exuding an unprecedented fresh and warm fragrance. A sense of enchantment is then created by a leather note paired with the strength of gaiac wood. Finally, the smooth and dry amber accord reveals a precious facet of this fragrance, which is strong, sensual and sacred in one.

After amethyst for Ambre Éternel and black for Santal Royal, Oud Essentiel shines in a refined green bottle adorned with a luminous label reminiscent of the wooden lattices of the Middle East, set off with an elegant green and golden ribbon.


About Guerlain

Since 1828, Guerlain has explored, innovated and perfected their fragrances, skincare products and makeup. Guerlain are daring creators, producing mythical creations with timeless know-how. A ‘Culture of Beauty’ is its signature. During the II French Empire, Guerlain was a purveyor to the Imperial Court under Napoléon III.

Each day Guerlain makes women, all women, feel more beautiful and appreciate their inner and outer beauty.  The promise of joyful, radiant beauty is an ethos epitomized by an extraordinary place: Maison Guerlain at 68, Champs-Elysées, Paris, France.


About Gallery 21

Gallery 21, located in the heart of the fashionable Adliya district in the Kingdom of Bahrain, provides the perfect excuse to indulge in art, food and urban leisure. Experience the excitement of the 2,600 square meter architectural marvel, a haven for both locals and visitors, with three dining options, an Art gallery and florist, there is something for every palate.

Guests can experience Gallery Café, open daily offering a spectrum on freshly baked pastries and international favorites, alongside the renowned, high energy, Chino-Latino restaurant Asia de Cuba, set to be a pinnacle in Bahrain’s dining scene; Gallery 21 is also home to Genwa, its stunning lounge and cigar lounge, as well as the rooftop bar.  

Let the endless appeal of Gallery 21 awaken your senses the moment you arrive at its doorstep.


Pictures by Gallery 21 



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