July 19, 2018

Rolls-Royce appoints new Middle East and Africa boss

César Habib – Picture by Rolls-Royce Motorcars.

Mr. César Habib has been appointed as regional director, Rolls-Royce Middle East & Africa and shall take up the new role from August 2018.

Prior to working for Rolls-Royce, Habib held a number of BMW Group senior positions including five years based in the regional BMW office in Dubai.

Chief Executive Officer, Rolls-Royce Motor Cars,Mr. Torsten Müller-Ötvös, said in a statement “I am delighted to announce that César Habib has been appointed as Regional Director, Middle East & Africa. César has an exceptional track record and, with his broad experience and in-depth knowledge of the business and the region, he is ideally positioned to take on this new role.”

Last year, Rolls-Royce stated that its Dubai dealership, AGMC, had overtaken Abu Dhabi to become the brand’s most successful and highest selling dealership in the world during 2016.

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