May 24, 2019

RAK opens office in Prague


By Frederik Rühne.

Ras Al Khaimah, one of the northern emirates of the UAE opened an international representative office in Prague, Czech Republic.

The RAK representation shall oversee the Ras Al Khaimah Tourism Development Authority’s activities in central and eastern Europe. In fact, the latter markets have shown increased interest in the emirate over the past few years, with significant growth year-on-year.

For instance, in 2018 visitor numbers from the Czech Republic and Hungary were up by 18.4 per cent and 11.4 per cent respectively compared to the previous year.The increase in demand from these markets was further highlighted by the introduction of direct flights between RAK International Airport and several cities in Poland including Warsaw, Katowice, Poznan and Wroclaw, as well as direct flights to Prague in the Czech Republic.

Adding to Ras Al Khaimah Tourism Development Authority international representation offices in UK, Germany, Russia and the Nordics states, the Prague office shall support initiatives to drive further awareness of the emirate as a multi-faceted leisure destination to Central and East European travellers.

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