March 19, 2019

Uganda at ITB 2019

Uganda at ITB 2019 by Josajabo.

6-10 March 2019, Berlin: Ugandan Ambassador to Germany, Dr Marcel R. Tibaleka encouraged tour operators to take advantage of ITB Berlin, the world’s largest tourism fair, to network and entice new businesses. 

Ambassador Dr Tibaleka held a meeting with The Hon. Godfrey Kiwanda, Minister of State for Tourism, Wildlife and Antiquities, who led Uganda’s delegation to ITB Berlin to promote Uganda as the number one tourist destination and to network with other exhibitors.

The delegation included Mrs Grace Aulo, Commissioner for Tourism, officials from Uganda Tourism Board (UTB) with new CEO Ms Lilly Ajarova at their helm, Uganda Wildlife Authority (UWA), 30 Ugandan tour operators, 14 hoteliers led by Mrs Susan Muhwezi, the Chairperson of Uganda Hotel Owners Association (UHOA) and over 10 other independent trade visitors. The companies represented at the fair from all over the globe include hotels, tourist boards, tour operators, system providers, airlines and car rental companies.

Minister Godfrey Kiwanda, Diplomat Magazine’s Henri Estramant, Susan Muhwezi – Picture by Henri Estramant.

Minister Kiwanda said Uganda’s participation at the ITB Berlin and other related International travel fairs was premised on the need for continuous investment in aggressive marketing in order for the tourism sector to achieve the projected growth rate.

Tourism is currently Uganda’s leading foreign exchange earner, bringing in excess of US$ 1.45 billion annually.

For further information:
Embassy of Uganda to Germany: https://berlin.mofa.go.ug/data-dnews-146-UGANDA-PROMOTED-AT-ITB-BERLIN-AS-THE-NUMBER-ONE-TOURIST-DESTINATION.html

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